Tom Joyner has always been recognized as a man on the move. He first came to public attention by hosting a morning radio show in Dallas and an afternoon show in Chicago simultaneously for eight years, flying back-and-forth between jobs daily. In the 1990s his popularity soared as the host of a nationally syndicated morning radio program. As nationally syndicated radio programs became a hot trend in the 1990s, Joyner became the biggest star in black radio.
A Legend is born. Starting out in hip hop fresh out of high school, hanging out at Kim Graves (Philly’s top night club at the time) she befriended the late great DJ, Lawrence Levan. She used to pick up the mic and mock Darryl Dawkins and Lloyd (World B.) Free and the other “toasters”, as rap was known at that time. Eventually she got better and better and was approached to do a record by legendary WDAS-FM jock, Dr. Perri Johnson.
So she went into the studio to record “To the Beat Yall”. That became the first rap record recorded by a female. This was a historic event. What most people don’t know is that due to the frugalness of the record company, she recorded the song in one take. She got some rhymes together and Lady B, her sister and legendary WDAS-FM radio personality, Mimi Brown put them on 3X5 cards and taped them up in the studio. She went into the booth, recited the rhyme once and the owner of the record company was like ”Okay that’s a take”.
After getting jerked at the label, she met Richard Cooper, a record promoter for Motown. He informed her that WHAT was looking for an intern. So she started to work there doing odd jobs and learning. She eventually convinced Mary Mason to let her spin some of the new records that she had accumulated (about a milk crate full) on the air. After bugging her, Ms Mason finally let her play some of the songs. The ratings shot through the roof and lady B was hired full time. After that Power 99fm outbid WDAS for her services and she started working full time as a DJ. Street Beat was born and the rest is history. Her show broke hip-hop artists such as: The Furious 5, The Treacherous 3, Public Enemy, Run-DMC, LL Cool J, Queen Latifah, EPMD, UTFO, Mc Lyte, Schoolly D, Big Daddy Kane, Rakim, KRS-1, MC Breeze, 3XD, Heavy D, and many many more!
On her Radio show on 103.9 WPHI, she spotlighted local artists by interviewing them on her show and playing their music. Independent local records that pleased her ear would actually find themselves in rotation. She is now broadcasting on Philadelphia’s OldSchool 100.3FM
Lady B received the prestigious Philly Urban Legend Award in 2002 as a pioneer in Rap Music, the World Renowned Entertainment,” Role Model of Excellence Award, two Lifetime Achievement Awards (including the Douglass “Jocko” Henderson award) and is also listed in VIBE magazine’s History of Hip-Hop as “maybe the most influential female in hip- hop radio history”
Catch DJ Tactics from 7pm – 9pm & DJ Kam from 9pm – Midnight each Saturday as we let all the V.I.P’s in on 100.3 WRNB!
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