Jay-Z's $7 Billion Times Square Casino Plan Sparks Backlash

Jay-Z is leading a high-profile push to bring a $7 billion Caesars Palace casino to the heart of Times Square—but the proposal is facing stiff resistance from Broadway leaders, teachers, and neighborhood advocates who fear the development could reshape the area’s identity.

Unveiled earlier this month, the ambitious plan would transform the 1515 Broadway office tower into a luxury Caesars Palace resort. The development would include a massive 150,000-square-foot casino, nearly 1,000 hotel rooms, world-class dining, nightlife venues, wellness spaces, and more. Backed by Roc Nation, SL Green Realty, and Caesars Entertainment, supporters say the project could create thousands of jobs and generate more than $7 billion in tax revenue over the next decade.

Jay-Z’s camp argues the casino would add to Times Square’s vibrancy—not compete with Broadway. In an effort to reassure critics, the team has pledged $250 million in community benefits, including support for affordable housing and public health programs. The rapper also reportedly consulted Disney executives to ensure that existing Broadway staples, like The Lion King, wouldn’t be displaced.

Despite those assurances, a growing coalition of critics—including the Broadway League, the United Federation of Teachers, and the Entertainment Community Fund—have launched a campaign to stop the proposal. Protesters recently gathered in Father Duffy Square, chanting, “Broadway is not backing down.”

Opponents say the casino threatens to overwhelm an already congested district, siphon customers from nearby theaters, and damage the family-friendly atmosphere that has defined Times Square’s modern revival.

Broadway League President Jason Laks warned that flashy casino attractions could steal attention—and revenue—from live theater. Others have expressed concerns about increased crime, addiction, and the overall commercialization of the neighborhood.

The state is expected to award up to three downstate casino licenses by the end of the year. Until then, both sides are digging in for a fight that could redefine the future of New York’s most iconic entertainment district.