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If your remember Jay-Z and Beyonce petitioned to trademark their daughters name, Blue Ivy shortly after she was born. They were hoping to keep it for future use of a baby product brand name. However, Veronica Alexandra has had a event/wedding planning company named “Blue Ivy” since 2009. So it has been decided by the Patent Office that Veronica may keep the name and use for events and wedding purposes and Jay Z and Beyonce may still use the name for any other business ventures.