After shooting "Alright" and "These Walls" with Colin Tilley last year, Kendrick teams back up with the seasoned director for Reebok's new Classic Leathers commercial.

Kendrick Lamar popped in on a group of unsuspecting teens at hip-hop workshop in Manchester, England

  Ever since Reebok‘s moved more into the entertainers sector with their collaborations, they’ve consistently pushed hip-hop culture forward by working with some of its…

The sneaker bidding war between Under Armour and Nike came to an end on Sunday when Oklahoma City Thunder superstar Kevin Durant post his choice…

Trinidad Jame$ has become one of the go to hip hop artist when it comes to checking out the newest releases of the hottest sneakers,…

Reebok following in the foot steps with the likes of Nike has decided to retro a fan favorite basketball sneaker from the early 90s, its…

Courtesy of Rap Radar Dot Com The saying is looks can be deceiving, but maybe this is not the case.  Footage has been released of Rick Ross performing at a Reebok sponsored event so rumors claim that he maybe back in the mix with the shoe company.  Rozay performed at a sponsored event in Vegas […]

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After years of online beef between Alicia Keys and ex-wife Mashonda, it looks like the two women may be working to repair their adversarial relationship.…

Lil Wayne might be the latest rapper to lose sponsorship from a major advertiser LIKE Us On Facebook HOT 107.9 Philly Lil Wayne had a verse on Future’s “Karate Chop” that said “beat the p—- up like Emmett Till” Emmett Till’s family wanted an apology-they never received one. Epic Records, Future’s label, took the verse off. Well […]

Nothing says apology like when you have to do it not once but twice. This second one sounds more like Olivia Pope typed it and had him study it   LIKE Us On Facebook HOT 107.9 Philly   To suggest in any way that harm and violation be brought to a woman is one of […]

When keeping it real goes wrong. According to TMZ, the popular sneaker brand Reebok has dropped Rick Ross, voiding his endorsement deal, due to his controversial rap lyric that suggested rape. Reebok tells TMZ … “Reebok holds our partners to a high standard, and we expect them to live up to the values of our […]

It seem as though “The Teflon Don” might not be as untouchable as he thinks! Rick Ross has tried to diffuse the situation but the damage is done!   A new petition is calling for Rozay’s  endorsement deal with Reebok to be TERMINATED!!!  According to a statement from Nita Chaudhury (co-founder of anti-sexism collective UltraViolet) basically she […]