Blue Ivy Carter

Beyonce and Jay Z are trademarking their five-year-old’s name for commercial use in products like beauty, fashion and video games.

Bey and her mini-me Blue Ivy Carter got all dressed up and headed to MiMi's 'All I Want For Christmas Is You' concert in New York on Sunday.

In our minds, Jay Z is a smooth former hustler turned businessman, turned business.

Yesterday was a great day for the BeyHive.

Blue Ivy rocks a funky bomber jacket for her pre-Super Bowl playdate.

Blue Ivy is growing up so fast! The four-year-old just celebrated a birthday and is already getting interested in makeup.

The Carter’s have had a hard-working year, and what better way to celebrate than a vacation in the South of France? Our favorite power couple…

Jay Z has spent a lot of time, effort, and money on the Tidal music-streaming service, and now he’s taking full advantage of putting put…