Reggie Bush and Kim Kardashian are officially calling it quits again

Although the two were spotted vacationing in Costa Rica earlier this month, they’ve both been doing their own thing as of late which prompted rumors that there might be trouble in paradise. Kim is in South Beach shooting the second season of Kourtney and Khloé Take Miami for three weeks, while Reggie’s been out and about on the New York scene.

According to E! News (who of course loves all things Kardashian and airs their reality TV shows) “Kim’s fame and crazy busy schedule have been an ongoing source of conflict for the couple, who reunited last August after a quick breakup.” A source said “Reggie always had trouble with the spotlight” and we all know that ain’t the case for Kim.

Before you get too happy that Reggie’s back on the market, one source tells E! “they’re even open to the idea of reconciling down the road, but need to be apart right now” which begs the question: is the mess a publicity stunt? It’s only a matter of time before the makeup to breakup couple gets back together and I’d bet that happens right before a new season of a Kardashian show airs or a new Kardashian product hits your nearest Walgreens.