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The NAACP selected health-care administrator Roslyn M. Brock as its chairman on Saturday, marking the culmination of a generational shift for the historic civil rights organization. For the first time in the NAACP’s history, both its president and chairman are too young to have personally experienced legalized segregation.

Brock, 44, takes the helm from civil rights pioneer Julian Bond. She will guide the association along with Benjamin Jealous, who, at 37, is the youngest president in the NAACP’s history.

The shift comes as the association seeks to regain the influence of its heyday during the civil rights movement, and Brock said her goal is to expand the NAACP’s base beyond its stagnant chapter membership and narrow its focus on a few specific civil rights issues: education, health care, economic empowerment, criminal justice and civic engagement.

“As we move forward, our greatest challenge really is to hone our message to make it relevant,” said Brock, who joined the NAACP as a freshman in college. “We have to recognize and to own that we can’t be all things to all people, and that there are new players in the space that we operate in who may be able to do some things better than we can.”