Wells Fargo signage removed for South Philly stadium rebrand
Xfinity Mobile Arena: Wells Fargo Center signage removed as South Philly stadium rebrand begins
The Wells Fargo Center signage was removed from the side of the South Philadelphia arena as it prepares to rebrand into the Xfinity Mobile Arena in September.
RELATED: Wells Fargo Center is getting a new name: Xfinity Mobile Arena
According to sources, this venue name change will be take place on September 1. Installation of new signage is set for Sept. 2, with additional branding and digital displays to accompany the new name.
“Philadelphia is home to the most passionate fans in the country, and that competitive spirit is a perfect complement to the Xfinity Mobile brand,” said Steve Croney, chief operating officer of connectivity and platforms at Comcast.
The name change took place after the Sixers and Comcast struck a deal for the team to remain in South Philly, terminating the controversial initiative to build an arena in Center City.
The arena, which opened in 1996, has hosted decades of major sports moments and entertainment events, including NBA and NHL games, NCAA championships, concerts, and national political conventions. It is also home to the Philadelphia Wings and Villanova men’s basketball.
This will be the fifth name for the arena. It was previously known as the CoreStates Center, the First Union Center and the Wachovia Center.
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