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The Weeknd and PUMA x XO Collection

Source: Courtesy of PUMA / Courtesy of PUMA

We’re less than a month away from the 2021 edition of the Big Game, with The Weeknd set to perform at halftime.

To whet fans appetites, Pepsi, the official sponsor, just dropped a minute-long teaser commercial featuring people bopping along to “Blinding Lights” at their various jobs.

The track, Billboard’s No. 1 Hot 100 song of 2020, broke all sorts of records including Billboard’s all-format Radio Songs airplay chart with 19 weeks in the top spot and 43 weeks in the Hot 100’s top 10.

After the news came out that the Toronto-born superstar would be performing to a hundred million viewers, he admitted, “I’m humbled, honored and ecstatic to be the center of that infamous stage this year.”

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