WRNB Featured Video
2015 Budweiser Made in America Festival - Day 1

Source: Kevin Mazur / Getty

Beyoncé is now a proud member of the Adidas family.

The sportswear brand, which also has a partnership with Kanye West, will work with the singer to create both performance and lifestyle products. They’ll also help Bey relaunch her Ivy Park athleisure brand.

Beyonce's Ivy Park Collection Goes On Sale At Topshop

Source: Stuart C. Wilson / Getty

This move is part of Adidas’ latest push to attract more female customers. No word on the financial details of the deal.

Source: Reuters

See Also: Omari Hardwick Put His Angela Valdez Kissing Lips On Beyoncé Twice, Twitter Hated It

See Also: Jay-Z & Beyoncé To Be Honored At GLAAD Media Awards For Work In LGBTQ Community

Jay-Z, Beyonce, Diddy, Meek Mill & More Celebrate #BlackExcellence At Roc Nation’s 2019 Pre-Grammy Brunch
16 photos

Beyoncé Partnering with Adidas for Ivy Park Relaunch  was originally published on 92q.com