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signage in Cheapside on March 26, 2016

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This week, an H&M clothing ad was under fire for featuring a Black kid in a hoodie that read “Coolest Monkey In The Jungle.”


The image was dragged for being racist and the outrage caused H&M to take down the ad and issue an apology.

However, this didn’t stop people from imagining a different ad campaign. Artists across the Internet were inspired to replace H&M’s labeling for some Black boy brilliance. Swipe through to check out the dope art!

Backlash Over H&M’s ‘Coolest Monkey’ Ad Sparks Artistic Movement  was originally published on

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