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The Weeknd and PUMA x XO Collection

Source: Courtesy of PUMA / Courtesy of PUMA

The Weeknd has ended his relationship with H & M after an ad circulated the internet showing an African-American child wearing a hoodie with the inscription, “Coolest Monkey in the Jungle.”

Remember, The Weeknd launched his own line with H&M last year.

He tweeted, “woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with H&M anymore …”

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