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J. Cole sat down with BET.com to promote the video game Ubisoft’s Splinter Cell: Blacklist. In the interview Cole touched on racism & how he wouldn’t be as successful if he were dark skin. Cole compared his light skin journey of success to that of the President.

‘I can’t say it for sure but I just think we’re still in America. We’re still Black Americans. Those mental chains are still in us. That brainwashing that tells us that light skin is better, it’s subconsciously in us, whether we know it or not… still pursuing light skin women. There are some women out there that are like, “I don’t even like light skin men” and that’s fine.But Barack Obama would not be President if he were dark skin. You know what I mean? That’s just the truth.  I might not be as successful as I am now if I was dark skin. I’m not saying that for sure, I’m still as talented as I am and Obama is still as smart as he is, but it’s just a sad truth… I don’t even know if this is going to translate well into text and people not hearing what I’m saying, but it’s a sad reality. So I can only naturally assume it’s probably easier for a light skin male rapper than it might be for a dark skin male rapper. It’s all subconscious s***, nobody’s aware — I think that s*** still subconsciously affects us.’

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