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Russell Wilson and his wife Ciara have started a production company that will tell “inspiring and aspiring narratives and human interest stories” via film, tv, and digital projects.

The company, called Why Not You Productions, will also help other inspirational stories get off the ground and serve as a platform to show that Russell has a creative side.

In a joint statement, the couple said, “We are both storytellers at heart and we want to be able to share stories that uplift people and inspire others to create positive change.”

Source: complex.com

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