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NETFLIX

Source: blogs.ubc.ca / blogs.ubc.ca

Netflix’s latest test feature is a video promo that plays in between episodes of a series you’re watching. The test is only appearing for select users globally and it’s a full-screen video of content Netflix’s algorithms are recommending to a viewer.

Users who have spotted the test feature have taken to their social media platforms to voice their annoyance at having their show-binging interrupted by an ad for other shows.

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