In an open letter to Frank Ocean, So So Def CEO, Jermaine Dupri states he has high hopes for the Odd Future member’s debut album, Channel Orange, and believes it will be the wake up call the industry needs:
When I saw the # that Frank Ocean is suppose to hit next week, I got extremely Happy,I said I need to get in my car and and listen to this album,by the time I got to “Sweet Life” I was even more happy,finally!! a RnB album that’s hip,with out having the same 5 rappers on every song[.]
Dupri goes on to say that if Ocean is able to sell 200,000 executives would have no choice but to take notice to the genre as a whole:
I actually hope he hits 200k,for the sake of RnB,it’s in the worst position it’s ever been since I started making music,The Record company’s don’t believe in it,Radio won’t play it if it don’t have a rapper,and a majority of the artist that are labeled RnB,are confused and lost,so I repeat,I hope Ocean sells more than the 125k that he’s on pace for,maybe these executives u’llwake the fuck up,or at least try to copy what he’s doing,like they always do, by the way,the end of “Pyramids” jammin like a mufucka.