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sorority-sisters

VH1’s newest reality series, Sorority Sisters is only 1 episode in and it is already making waves, but not in the way the network wants it to.  The show follows the lives of nine women who are part of four different black Greek sororities in Atlanta. The women attempt continuing to carry on the values and traditions of their organizations after their college life. Once the episode aired Monday night viewers scorched the portrayals of the women, calling it a stereotype and a huge disrespect to the historical black Greek sororities and demanded on Twitter for companies to pull their ads from the series.

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MUST READ: #BlackTwitter Drags ‘Sorority Sisters’ & We’re Still Trying To Figure Out How It Became A Show In The First Place

Advertisements for the show has started to depart swiftly after viewers lead the charge on Twitter however, despite the protests, VH1 is not about to throw in the towel. The network released a statement claiming the premiere of the show netted 1.3 million viewers and was the number one non-sports cable program in its time slot in the coveted 18-49 demo. VH1 stated:

There are currently no plans to change the series and it seems to be connecting with its audience. Due to the confidential nature of our agreements with our advertising partners, we never speak to specifics about clients and their media plans. But we do enjoy successful, long-term partnerships with our advertisers and are happy to honor any requests to move spots to other parts of our schedule.

 

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Sorority Sisters Twitter Backlash Prompts Advertisers To Bow Out  was originally published on hellobeautiful.com