Last Friday Michael Jordan released the Air Jordan XI Concords for the first time in 11 years. You might know them from MJ’s 1996 season when the Bulls beat the Seattle SuperSonics 87-75 to win a fourth NBA championship in six years.
But it hasn’t been Jordan’s game film that has everyone going crazy. His sneakers have caused an uproar at malls and sneaker boutiques around the country. Kids breaking into malls, parents leaving their children in cars for hours on end, and babies getting trampled in front of footlockers. This was the scene a few days before Christmas as people fought to get their hands on the exclusive pair of retro Jordan’s. Only about 20 pair were issued for each store, turning human consumers into crazy animals.
Our question is should we blame Michael Jordan for creating an atmosphere of greed and civil disobedience around the purchase power of his sneaks? Jordan could have easily produced more sneakers without the fear of the popular kicks possibly not selling out. People buy Jordans, they have for years and will continue in the trend. So why only manufacture enough for few? That is what created the fights, the stabbings, and the pepper sprayed faces.