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No sooner had Tiger Woods won the Arnold Palmer Invitational and regained the No. 1 ranking in the world than Nike celebrated the moment on Facebook and Twitter.

The company that sponsors Woods proclaimed, in his own words, “Winning takes care of everything.” It’s a phrase he often uses when talking to reporters about himself and other golfers. But because this is Tiger Woods, Nike’s swaggering post is also being perceived as a reminder of his not-so-positive, womanizing past.

“This is another case of Nike being Nike,” Los Angeles-based sports marketing consultant David Carter told USA Today. “The tagline will reinforce both people who support Tiger or are put off by him. For some people, this will be seen as another case of an athlete who doesn’t understand how a big part of society views what he’s done.

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http://www.washingtonpost.com

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