“It was designed to restore confidence in the creative economy and stimulate the growth of the retail industry in the midst of a great economic crisis,” Mayor Michael Nutter said at a press conference this afternoon. “Philadelphia is now able to show the world we are a city that’s ready to assume its rightful place among the fashion capitals of the world. Whether it’s New York or Paris or London or Milan, we are a city of creative ingenuity and entrepreneurship.”
Participating stores, including Anthropologie, Macy’s, BCBG, Joan Shepp and Nicole Miller, will be open from 6 p.m. to 11 p.m. for late-night shopping and festivities featuring designer appearances, celebrity guests, fashion shows and musical performances.
Philadelphia’s Fashion Night Out will serve as the official preview event to The Philadelphia Collection, a weeklong series that kicks off Sept. 13 and encompasses nearly 75 fashion events, from large-scale runway presentations to trunk shows and panel discussions.
Random Acts of Fashion, a social media-driven collection of interactive style events, will also make a return with events like “Ambush Makeovers” and “Remote Red Carpet,” in which citizens will have theopportunity to pose in front of a Philadelphia Collection step and repeat backdrop, which will make surprise appearances throughout the city.
“The community building impact of The Philadelphia Collection on our fashion industry led to growing consumer awareness of our creative fashion community and an increased consumer awareness brought new shoppers into the store,” City Representative Melanie Johnson said while reviewing the progress the event has made since it was founded in 2010. “And that’s what it’s about, highlighting what we have here in Philadelphia.”