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Amazon’s new Kindle Fire has been getting a lot of hype as an “iPad killer,” but Apple shouldn’t exactly be quaking in its boots, opines John Paul Titlow of ReadWriteWeb. “As far as hardware is concerned, the Kindle Fire looks more like a cross between the Nook and the BlackBerry Playbook than an iPad copycat.” It’s got no camera, no 3G, no microphone, no accelerometer, and it’s smaller to boot.

“If the Kindle Fire was built for anything, it was built for consuming content,” Titlow explains. Yeah, it’ll have an Appstore—a smaller, curated version of the Android store—but it’s mostly for books, TV, and movies, not an all-purpose device like the iPad. Plus, Amazon doesn’t boast the range of complementing devices Apple does. Still, the Kindle will offer some competition. At $199, it certainly wins on price, and hey, at least it supports Flash.

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