(NBCPHILADELPHIA)  Thursday evenings have long been set aside for appointment TV.  NBA star LeBron James is doing his part to continue that tradition with a little show of his own.

According to ESPN The Magazine’s Chris Broussard, the Cleveland Cavaliers forward will reveal where he’s going to play next season during a prime time special set to air on ESPN Thursday at 9 p.m., Eastern Time.

James is selling sponsorships for the show, with the proceeds going to the Boys and Girls Clubs of America.

Perhaps in anticipation of the decision, LBJ entered the world of social networking on Tuesday, opening a Twitter account to interact with his fans.

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